SWOT: A Classic Yet Effective Tool

SWOT: A Classic Yet Effective Tool

Every MBA student will have studied SWOT at some point. SWOT, or “Strengths, Weaknesses, Opportunities and Threats” is a classical yet still effective tool for analyzing competition and your business. By doing a SWOT analysis, you can analyze your business...
How to Evaluate Business Advice

How to Evaluate Business Advice

When you own a business you get advice from unlikely and unexpected sources. And there’s no shortage of business advice to be found online. Everyone has a secret strategy to make millions overnight. The truth is that some of the business advice, unsolicited and found...
How to Plan for Your Business & Reach Your Goals

How to Plan for Your Business & Reach Your Goals

In order to be a successful business owner it’s important to plan. Business, like anything in life always works better when you have good plans. Even taking a trip works out better when you have a map or use GPS. Thorough business planning is like GPS for your...
Q&A: Should I Get a Mac?

Q&A: Should I Get a Mac?

I got a question recently that caused me to stop, drop and roll. Here it is: Hey Deanna, So…just as I get all fired up on our call, my computer dies not 3 hours later :/  And after a local tech guy ran 36 hours of diagnostics, the hard drive is dead with no...
How to Set Better Business Goals

How to Set Better Business Goals

Have you reached all of the goals you set for yourself and your business? If not, there may be a very real reason why. Perhaps the goals you set weren’t the right goals. Or maybe they just need a little tweaking. The following tips will help you set better...